Another great part of the convention are the many vendors who bring their products to the show. There are free samples for those wanting to try a product before purchasing. Nearly every vendor provides free samples of their products, especially cichlid foods. Some vendors even sell directly to the convention attendees. Among this year's many vendors were ZooMed Laboratories, Cobalt Aquatics, Swiss Tropicals, Aqueon, Marineland, NorthFin, Tetra, and the folks at Pleco Caves. If nothing else, hobbyists can engage with various product representatives and ask questions about the products.
In addition, vendors donate items for sale in the silent auction, where hobbyists can bid on and win products for less than half of the cost of purchasing them.
The Cichlid Room Companion
Tropical Fish Hobbyist
American Cichlid Assoc.
African Cichlid Hub